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John Mapel

About John Mapel

Posts by John Mapel:

life coaches attract coaching clients

Life Coach – How to attract coaching clients? 🤔

Life coaches…

Do you ever sit in front of your computer screen and ask yourself – “how the hell am I supposed to get paying coaching clients???”

“Does it really have to be this hard?”

Do you ever wonder if you’re just wasting time?

Do you wish you could spend more time doing the job you actually set to do in the first place? The job you were trained and certified to do- Helping people change, overcome their blocks, and reach their goals?

Are you uncertain what next steps to take – especially when it comes to marketing?

Do you often wish the clients would just “come to you”?

I know how this feels…

Here’s an intro to my story…

I was in the same place with my first business, some years ago.I was motivated and worked hard, but actually I had no clue what I was supposed to do first. I spent 90% of my time trying to do things that weren’t even my business– trying to figure out how to market myself and get clients. I was spending almost no time actually doing what my business was!

I loved working with people. And helping people reach their goals was essentially what I wanted to do. But I considered myself “stuck” when it came to convincing people to become clients. I did what everyone suggested – I tried posting on social media, linkedin, blogging, networking on groups, writing newsletters. I spent tens of thousands of dollars on digital and print advertising. 

I was gaining some traction doing all these things, but it still wasn’t really paying off. I still didn’t have much to show for my efforts and I still felt like I was doing almost 100% something else other than my business (and what I actually wanted to do). I felt like I was just shooting in the dark. 

I started feeling frustrated, wondering if I should just throw in the towel (more than once!)

It wasn’t until I learned and mastered the core principles, principles that would attract the exact people I wanted to work with, the ones who were looking for the exact solution I was presenting.

I started putting these methods and strategies into action, and pretty soon things finally started to make sense. It wasn’t just about making posts on social media, blogging, writing newsletters, or any of these things.

There’s so much more to it than that. 

When I finally understood and implemented the right way to promote my business, it all started to click. In the years that followed, I no longer had to do much of anything to attract clients. They were just coming to me on their own. 

And I finally felt like I was actually doing my business, helping people, and getting paid for it!  

Over the last few years I’ve dedicated myself to learning as much as I could – compiling, organizing, and putting together everything I learned into a system. This system will attract the right coaching clients and inspire them to work with you, with tools you’re probably already using. 

I’ve got so much more to share about this, and what I’ve mentioned here just barely touches the surface. In fact, to put it into one blog post (well that would be one blog post too long!)

However, there’s a couple things I’d like to leave you with, to help give you a good start:

  1. Get my 3 Step Guide for Client Leads on Facebook and start building your client leads list right away.
  2. Get my Ultimate Channel Guide for Coaches and learn how to best communicate with your client leads.

Go ahead, take a look at them, let me know what you think, and if you have any questions!

Additionally, if you’re a life coach who wants to:

  • attract the ideal coaching clients to your life coaching business
  • start making a difference immediately in your client’s lives with your messaging
  • motivate people to contact you and work with you
  • stop wasting time on the internet and social media (trying stuff that you’re not sure it’s working)

Book a call with John Mapel to discuss your life coach business

john mapel entresol consulting marketing
how to choose an advertising channel

What Are The Most Effective Marketing Channels?

Have you ever asked yourself – “Which advertising channel is best for my small business?”

There’s a lot to choose from, between Google, Youtube, Facebook, Instagram, SEO (which is actually more of a method than a channel, but still…)

It’s important to know the best options to market your business’ products and services. Not only what’s logical but also what’s understandable for you.

Here’s what I have to say about it…

You can also just keep reading…

Some business owners think their business should be visible EVERYWHERE!

However, this might not be practical for a smaller business.

In order to be everywhere, a  business needs a whole marketing department, a dedicated team to manage all sorts of different accounts, creating content, managing budgets and analysis, and so on and so on….

(And a HUGE budget too!)

For smaller to mid-size businesses, using just 2 or 3 marketing channels and sticking with them a while, can often give great results.  

Once a business has achieved good results and a solid ROI from its online marketing, it’s often a good idea to try other methods as well.

choose the best advertising channel

Here’s a quick summary of some digital marketing channels to use for small business:

Facebook and Instagram

New businesses wanting to gain traction quickly (or existing businesses launching a new product) can do so with Facebook and Instagram. It’s great for online businesses who don’t have a physical location, and who want to cater to a specific niche demographic. It’s great for getting leads and contacts on your website, and selling lower cost products.

Google Ads / PPC

Google ads take a little more precision than other social media platforms, but they are probably the most effective in getting sales leads and selling products. Why? Maybe also because when people click on a Google ad, they were already searching for that product/service to begin with. The Google ad bumps you up first in line in front of your most valid audience. 

Youtube

Youtube has the same effect and potential as Facebook and Instagram. I see it as a great platform to build authority in your industry. Video content needs to be at a high caliber, so excellent production skills are good to have.

Search Engine Optimization (SEO)

”Search Engine Optimization” means getting people to find your website when they search for something online. You can accomplish the same thing with PPC, only with SEO it’s better because you aren’t paying for it. Focusing on SEO is practical if you are a good at writing really relevant content (like for your webpages and blog posts) and especially if your business has a physical location that is relevant to your business, like if you have a restaurant.

Choosing the right advertising channel, and creating a good strategy to use it, are crucial to any business.

If you want some help…

Book a FREE Strategy Call with John Mapel

john mapel entresol consulting marketing

Thanks and see you soon! 🙂

-John

entresol advertising marketing

When Should Your Small Business Start Advertising? 🤔

Have you asked yourself if your business is actually ready to start advertising?

I’ll tell you something…

In the end, it doesn’t matter how good the ads are. Or how much money you spend on them. 

There are a few things your business needs to have in place or else your time, effort, and money are totally wasted.

Here’s what I have to say about it…

You can also just keep reading…

advertise my product entresol

#1 – The Product

Most businesses have this already. It’s either a service, like from a coach, real estate agent, or lawyer. Or, it’s actually a physical product, like sports equipment, t-shirts, or toasters.

Before promoting these products and services, however, it’s a good idea to test their viability in the marketplace. A good way to do this is offer it free (or a discount) for friends. Get some honest feedback and improve where necessary.

Once your product/service has been approved from different angles, you can feel more confident about starting to promote it! 🙂

where to sell your products online entresol

#2 – The Platform

This is the hub of your business, like a storefront, or these days with so many people online, the website/ecommerce site. Note, there ARE exceptions. Some people I know, that work in construction, only ever needed their mobile flip phone. They seem to do well enough with referrals. On the other hand, these days it’s almost a requirement to have some sort of established presence, either physically or online.

If you want to do as little work as possible, a Facebook business page could be all you need. However, I do recommend having some sort of landing page or simple website, to have more control.

Either way, find a spot that’s easy and fun for you to use, that way you’ll be proud to start sending clients and customers there!

how to get customers entresol

#3 – The Customers

Could you imagine a business without clients and customers? Still, it’s true. Many businesses don’t really understand who they’re trying to sell to. This is where niches can be born. Creating a Client Avatar can be extremely useful and at least give you some idea how to find, talk, and market to the right person. What are their interests? Their dreams? And especially, what motivates them?

Need help creating a Client Avatar? 

Download Client Avatar Template
digital marketing strategy john mapel entresol

#3 – The System (Strategy)

If a business has a product (#1), a place to sell it (#2), and customers (#3) then all should be easy right? But almost half of businesses still don’t make money. Why? Maybe it’s because many businesses, small to large, simply don’t have the right strategy in place to promote their products and services. Nor do they really know how to start. Most businesses need systems that: 

  • get the client’s attention
  • introduce their product/service proposition
  • follow up with them and deliver more value

Before starting to advertise, it’s crucial to have a workable plan to meet your business’ goals.

In Conclusion…

It’s really important to have certain things in place with your business before you start advertising. I’ve covered just a few them in this blog post. Once you do have them ready, it’s important to have a plan that helps you to reach your advertising goals!

john mapel entresol marketing consulting
John Mapel

If you’re in a spot where you have questions, would like feedback, or help creating a plan to promote your business…

Feel free to contact me below for more information.

Name *
Email *
Message
entresol marketing consulting

Boost Your Business Message To Grow Your Audience (and some more tips 💸)

So, you’ve got a great business message you’re ready to share.

Helpful ideas. Strategies and tips.

It’s all part of a product or service you’re offering to help the masses.

How can you start getting your message seen by even more people?

Maybe you’ve tried posting this stuff on your social channels-

  • Facebook,
  • Instagram,
  • LinkedIn
  • an email subscriber list (if you have one.)

But are you experiencing these annoying issues? 

  • Your wonderful content maybe gets a couple likes on Facebook (a few more on Instagram.)

…or

  • Your LinkedIn posts get some engagement too (but mainly just from already established connections).

…or even

  • No response from your emails, are people even opening your emails? 

If you’re getting this kind of feedback from your business-related posts, it can feel like your efforts are pointless.

Well, you’re not alone.

Is it futile even trying?

The Swiss are still pretty “old-school” when it comes to delivering a message.
The Swiss are still pretty “old-school” when it comes to delivering a message.

How can you get your business message out for people to see?

You might already be familiar with paid ad campaigns on Facebook, Instagram, Google, LinkedIn, etc.

Maybe you’ve tried running a few yourself (or paying someone else to do it).

What results did you get out of it?

Paying to run ads on these platforms is kinda scary when we aren’t sure how the results will be. Right?

(I know it still is for me sometimes!)

As a starting point, I’ll recommend an easy, cheap, and effective way to:

(I know these words should never go together, but…)

  • Get your message out to more of the types of people you want it to
  • Get more engagement and people sharing your content
  • Grow your audience consistently (as an afterthought).

⭐️ Boost Your Best  Posts On Facebook For $1 A Day ⭐️

It’s pretty simple really.

Anyone can afford this.

You’ve probably got some good posts on your Facebook already,

(like the ones with all the Likes and Smileys).

Go back to the top 3 of your best, most engaged-with posts, and click the Boost button.

Choose your targeting options, and tell it to spend only $1 a day.

To learn how to boost a post, check out this link:

BOOST A FACEBOOK POST

Tip- it’s best to boost posts that already have engagement, and are relevant to your business.

Also, try these (I typically do):

Tip #1 – 

When boosting a few posts, after a couple days, find the one getting the most engagement.

Stop boosting the other 2, (to keep your cost at $1/day.)

Keep this winner running as long as you want to.

Tip #2 –

For all the people who like, comment, or put smileys on your post-

⭐️ Invite them to follow your page. ⭐️

Tip #3 –

Message your new Page followers, and tell them how happy you are to have them there. 🤩

Ask them to add you as their “Favorite” in Follow Settings. Here’s another link on how to do that- (SCROLL DOWN TO #4)

Sit back and watch your audience AND your engagement grow simultaneously.

(It’ll be like an afterthought).

Here’s an example of how this can work:

A few months ago, I ran a campaign like this for a client.

In 5 days (and $5) later, she had over 100 post engagements. NICE!

Around 20 of these engagers became followers on her Facebook business page (after inviting them).

2 of these followers later enlisted in a course she was offering. SUPER!

Take Into Consideration: Boosting alone is NOT a viable marketing strategy. It’s really just the tip of the iceberg. However, I consider it an effective launchpad for getting more followers and also to test the relevancy of your content.

(Try not to overthink this) 🤪
(Try not to overthink this) 🤪

In Conclusion:

Simply boosting Facebook posts for engagement is an easy and effective way to put your content in front of new people, get on their radar, and initiate connections. 

The best clients/customers are the ones you’ve already been working with. They want to continue working with you, as long as you’re fulfilling their needs. 

On another level, getting new clients is easier when they already know who you are. They’ve already engaged with you in some form or fashion, and they trust you enough to want to work with you. 

And on the level underneath, it’s best to get someone to know you, before you try and offer your services to them. Create great content that people enjoy reading, makes them curious, and so they want to know more.

john mapel entresol

John Mapel @ Entresol

John loves collaborating with businesses and entrepreneurs to take the fear and frustration out of internet marketing. With his entrepreneurial background, John has the expertise to help clients pinpoint their primary audience and target communications to best reach that audience. He then transforms this strategy into a profitable and easy-to-navigate web solution designed to get results.

When he’s not buried behind his beloved MacBook Air, John can be found traveling with his family, kitesurfing, or most likely grilling.